About the Course

Alcohol promotions can boost sales, but if handled irresponsibly they can put customers at risk and jeopardise your premises licence. This course provides staff and managers with the knowledge and tools to run alcohol promotions responsibly, ensuring compliance with licensing objectives while protecting customers, staff, and your business reputation.

What You'll Learn

The laws and regulations governing alcohol promotions Examples of irresponsible promotions and why they are prohibited How to design promotions that encourage safe and responsible drinking The role of licensing objectives in shaping promotional activity Practical steps to protect your licence and avoid enforcement action This is a Level 1 CPD Course.

Why Take This Course?

Protect your licence – avoid costly breaches and penalties Safeguard customers – prevent irresponsible promotions that encourage harm Build staff confidence – ensure everyone understands their responsibilities Strengthen your reputation – show commitment to responsible retailing

Who This Course is For

Bar, pub, and club staff involved in promotions Supervisors and managers overseeing licensed premises Designated Premises Supervisors (DPS) Owners/operators seeking to ensure compliance

Certification

On completion, you’ll receive a digital Level CPD certificate showing compliance with UK food safety regulations. Perfect for staff training records and EHO inspections.

Course Curriculum

7 Chapters · 24 Lessons

  1. 1

    Introduction to Responsible Alcohol Promotion-Booklet

    1. (Included in full purchase)

      Welcome to the Course

    2. (Included in full purchase)

      Welcome to the Course

  2. 2

    Section 1: Introduction to Responsible Promotions

    1. (Included in full purchase)

      Section 1: Introduction to Responsible Promotions

    2. (Included in full purchase)

      Section 1: Introduction to Responsible Promotions-Booklet

    3. (Included in full purchase)

      End of section

    4. (Included in full purchase)

      End of section quiz

  3. 3

    Section 2: The Law & Alcohol Promotions

    1. (Included in full purchase)

      Section 2: The Law & Alcohol Promotions

    2. (Included in full purchase)

      Section 2: The Law & Alcohol Promotions-Booklet

    3. (Included in full purchase)

      End of section

    4. (Included in full purchase)

      End of section quiz

  4. 4

    Section 3: Irresponsible Promotions

    1. (Included in full purchase)

      Section 3: Irresponsible Promotions

    2. (Included in full purchase)

      Section 3: Irresponsible Promotions- Booklet

    3. (Included in full purchase)

      End of section

    4. (Included in full purchase)

      End of section quiz

  5. 5

    Section 4: Responsible Promotions in Practice

    1. (Included in full purchase)

      Section 4: Responsible Promotions in Practice

    2. (Included in full purchase)

      Section 4: Responsible Promotions in Practice-Booklet

    3. (Included in full purchase)

      End of section quiz

    4. (Included in full purchase)

      End of section

  6. 6

    Section 5: Reporting & Record Keeping

    1. (Included in full purchase)

      Module 5: Reporting & Record Keeping

    2. (Included in full purchase)

      End of section quiz

    3. (Included in full purchase)

      Module 5: Reporting & Record Keeping-Booklet

  7. 7

    End of Course assessment

    1. (Included in full purchase)

      End of Course Assessment Instructions

    2. (Included in full purchase)

      End of Course Assessment

    3. (Included in full purchase)

      End of Course Feedback

Enrol Now

Join our course today and become a responsible alcohol promoter. Take the first step towards ethical marketing practices and business success.

£10.00

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